Your customers have the potential to become your best sales people, but you need to tell your customer’s story, focus on their business challenges and give them something that puts them in a good light among their peers.
In the last two decades we’ve interviewed all kinds of people from global CEOs to deputy heads in primary schools and found that telling their story and showing how our clients helped them succeed makes some of the most powerful marketing collateral.
Here are some examples:
We provide a complete end-to-end service for you and treat all our client’s customers as VIPs. We take care of them, we work to their schedules and respect their concerns. We make them feel special.
We start with selling the programme internally – often the hardest part – and provide a full package:
Our costs deliver optimal value – you get outstanding references, at a very fair price, and with none of the headaches.
Very few customers are comfortable sitting in front of a camera. It’s not something they do as a matter of course, so they need to be prepared and their story rehearsed. Above all they need to feel relaxed and comfortable to come across well.
Because of the high level of work we put into them, the result is a far cry from the typical talking head, as you can see from these examples:
That’s why we can spend as much as a whole day with your customer to shoot the content for a three-minute video. Much of this is before the camera crew turns up, and the result is a more relaxed and comfortable interviewee.