During the course of 2011 we commissioned a piece of research into what makes case studies effective. We did it because we’ve seen an explosion in feature-heavy reviews talking about the ins and outs of the product. Having learned back in the days of my early journalistic career that very few people are actually interested […]
During the week I came across an interesting point that it now takes a telemarketing company an average of 35 calls to get through to a meaningful prospect. Five years ago it was 4. Outbound telemarketing is rapidly becoming the least admired form of customer engagement, yet on a debate on Linked in this week […]
Last night I had the rare pleasure of attending dinner with one of the industry’s true visionaries – Michael Saylor, founder of MicroStrategy who captivated an audience of CIOs talking about why his business is investing millions of dollars into the mobile environment and spelling out some of the implications of the iPad. One of […]
At last we’re hearing the trugt about the ‘cuts’ to the UK public spending budget. I’m afraid my sympathies don’t lie with the army of quangocrats who will hopefully be the first ones affected, because it’s about time the public sector faced what has been normal in the private sector for the last eleventy years. […]
What happens when he who pays the piper gets to call the tune?
Often we learn more from people we don’t expect to be teachers
PR evaluation – is the death of AEV over-anticipated?
WHy don’t clients use their PR agencies when it goes wrong?
THE COI may be killing off AVE, but will the industry let it?