This blog has also appeared as the first article in this month’s IDG Connect Newsletter, you can read it there at http://bit.ly/HrU5ZL One of our clients’ CIOs found himself totally sandbagged last week, when the CEO asked if the company infrastructure could ‘support social media’. The poor chap hadn’t a clue. He remembered the Marketing Director […]
PR agencies need to evolve dramatically or get lost as other marketing services companies make them redundant
Why are we throwing so much good talent on the scrapheap when we need it most? People with experience can save us from costly mistakes, and if properly motivated can be far more effective than younger people who are more likely to make a mistake
SaaS can be bad news for the industry if it’s not properly supported – will the wheel turn full circle?
Are software vendors recognizing the marketing challenges of implementing a SaaS model?
Will Apple lead us to Nirvana or will we take a wrong turn?